Lean Analytics URL

들어가며

• http://www.forbes.com/sites/jerrymclaughlin/2012/05/01/would-you-do-this-to-boost-sales-by-20-or-more/
• http://ko.wikipedia.org/wiki/고객_개발
• http://oreil.ly/lean_analytics
• http://www.hanb.co.kr/book/look.html?isbn=978-89-6848-069-0
• http://leananalyticsbook.com

2장

• http://sethgodin.typepad.com/seths_blog/2012/05/avoiding-false-metrics.html
• http://www.statcan.gc.ca/pub/82-003-x/2008003/article/10648/c-g/5202438-eng.htm
• http://gigaom.com/2009/07/09/when-it-comes-to-links-color-matters/
• http://velocityconf.com/velocity2009/public/schedule/detail/8523

3장

• http://blog.jedchristiansen.com/pmarcaarchive/the-pmarca-guide-to-startups-part-4-the-only/
• http://www.businessmodelgeneration.com/canvas
• http://leancanvas.com

4장

• http://online.wsj.com/article/SB10001424052702304458604577488822667325882.html
• http://en.wikipedia.org/wiki/Maxima_and_minima

5장

• http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
• http://survey.io
• http://leananalyticsbook.com/behind-the-scenes-of-a-book-launch/

6장

• http://www.seomoz.org/blog/mozs-18-million-venture-financing-our-story-metrics-and-future
• http://www.kaushik.net/avinash/difference-web-reporting-web-analysis/
• http://www.yelp.com

7장

• http://paulgraham.com/growth.html
• http://www.zibs.com/zyman.shtml
• http://viniciusvacanti.com/2012/11/19/the-depressing-day-after-you-get-techcrunched/
• https://hackpad.com/Ch2paBpUyIU#Web-and-Mobile-Revenue-Models

8장

• http://www.michaeleisen.org/blog/?p=358
• http://hbr.org/1992/09/managing-price-gaining-profit/ar/8
• http://download.mckinseyquarterly.com/popr03.pdf
• http://www.avc.com/a_vc/2011/05/social-medias-secret-weapon-email.html

9장

• http://econsultancy.com/ca/blog/10599-10-tips-for-b2b-freemiums
• http://gigaom.com/2012/08/27/evernote-ceo-phil-libin/
• http://blog.noblemail.ca/
• http://www.shopify.com/technology/4018382-defining-churn-rate-no-really-this-actuallyrequires-an-entire-blog-post

10장

• http://www.distimo.com/wp-content/uploads/2012/01/Distimo-Publication-January-2012.pdf
• http://blog.flurry.com/bid/88014/The-Great-Distribution-of-Wealth-Across-iOS-and-Android-Apps
• http://www.wired.co.uk/magazine/archive/2012/01/features/test-test-test?page=al

11장

• http://www.youtube.com.watch?v=nKsxy8QJtds
• http://www.digitaltrends.com/social-media/pinterest-drives-more-traffic-to-sites-than-100-million-google-users/
• http://llsocial.com/2012/02/pinterest-modifying-user-submitted-pins/
• http://adage.com/article/digital/incredible-click-rate/236233/

12장

• http://www.mediapost.com/publications/article/181944/quick-whats-the-largest-digital-socialmedia-pla.html
• http://www.avc.com/a_vc/2011/03/mobile-notifications.html

15장

• http://rosenfeldmedia.com/books/mental-models/info/description
• http://www.flickr.com/photos/rosenfeldmedia/2125040269/in/set-72157603511616271
• https://twitter.com/search-advanced
• http://customerdevlabs.com/2012/08/21/using-mturk-to-interview-100-customers-in-4-hours/
• http://www.google.com/insights/consumersurveys/how
• http://www.google.com/insights/consumersurveys/static/consumer_surveys_whitepaper_v2.pdf
• http://youtu.be/ccFYnEGWoOc

16장

• http://www.amazon.com/Art-Focused-Conversation-Access-Workplace/dp/0865714169
• http://usersknow.blogspot.ca/2010/03/why-your-customer-feedback-is-useless.html
• http://www.menlovc.com/portfolio/hotmail

17장

• http://www.dfj.com/news/article_25.shtml
• http://en.wikipedia.org/wiki/Bass_diffusion_model
• http://www.forentrepreneurs.com./lessons-learnt-viral-marketing/
• http://hbr.org/2003/12/the-one-number-you-need-to-grow/ar/1
• http://productplanner.com
• http://www.richardprice.io/post/34652740246/growth-hacking-leading-indicators-of-engagedusers
• http://growthhackersconference.com
• http://www.reddit.com/about

18장

• http://larsleckie.blogspot.ca/2008/03/magic-number-for-saas-companies.html
• http://blog.parse.ly/post/16388310218/hello-publishers-meet-dash
• http://go.bloomberg.com/tech-deals/2012-08-22-y-combinators-young-startupstout-revenue-over-users/
• http://www.slideshare.net/sixteenventures/the-reality-of-freemium-in-saas
• http://www.paulgraham.com/13sentences.html

19장

• http://en.wikipedia.org/wiki/Porter_generic_strategies
• http://blog.bufferapp.com/idea-to-paying-customers-in-7-weeks-how-we-did-it

21장

• http://www.startupcompass.co
• http://paulgraham.com/growth.html
• http://startup-marketing.com/authentic-growth-hacks/
• http://en.wikipedia.org/wiki/Technology_adoption_lifecycle
• http://www.chasminstitute.com/METHODOLOGY/TechnologyAdoptionLifeCycle/tabid/89/Default.aspx
• http://www.avc.com/a_vc/2011/07/301010.html/
• http://en.wikipedia.org/wiki/Price_elasticity_of_demand
• http://www.guardian.co.uk/technology/2012/oct/22/smartphone-patent-wars-explained
• http://mailchimp.com/resources/research/
• http://mailchimp.com/resources/research/email-marketing-benchmarks-by-industry/
• http://mailchimp.com/resources/research/email-marketing-subject-line-comparison/
• http://go.experian.com/forms/experian-digital-marketer-2012).
• http://www.watchingwebsites.com/archives/proof-that-speeding-up-websites-improves-onlinebusiness/

22장

• http://www.marketingcharts.com/direct/top-10-online-retailers-by-conversion-ratemarch-2010-12774/
• http://www.conversionblogger.com/is-amazons-96-conversion-rate-low-heres-why-i-think-so/
• http://www.invesp.com/blog/sales-marketing/compare-your-site-conversion-rate-to-ecommercesite-averages.html
• http://www.clickz.com/clickz/column/1718099/the-average-conversion-rate-is-it-myth
• http://www.ritholtz.com/blog/2012/05/shopping-cart-abandonment/
• http://www.ritholtz.com/blog/2012/05/shopping-cart-abandonment/
• http://www.bizreport.com/2012/02/listrak-77-of-shopping-carts-abandoned-in-last-six-months.html#
• http://www.internetretailer.com/2012/02/02/e-retailers-now-can-track-shopping-cartabandonment-daily
• http://baymard.com/lists/cart-abandonment-rate
• http://blog.hubspot.com/Portals/249/docs/ebooks/120-marketing-stats-charts-and-graphs.pdf

23장

• http://www.pacificcrest-news.com/saas/Pacific%20Crest%202011%20SaaS%20Workshop.pdf
• http://www.wired.com/techbiz/it/magazine/16-03/ff_free
• http://online.wsj.com/article/SB10000872396390443713704577603782317318996.html.
• http://www.inc.com/magazine/201112/evernote-2011-company-of-the-year.html
• http://www.forentrepreneurs.com/why-churn-is-critical-in-saas
• http://www.ivp.com/assets/pdf/ivp_freemium_paper.pdf
• http://price.intelligent.ly/downloads/Developing_Your_Pricing_Strategy.pdf
• http://www.startup-marketing.com/greatguidance-on-pricing-from-zoosk-ceo/
• http://blog.kissmetrics.com/analytics-that-matter-to-facebook/

24장

• http://blog.flurry.com/bid/90743/App-Engagement-The-Matrix-Reloaded
• http://blog.flurry.com/bid/90987/The-Truth-About-Cats-and-Dogs-Smartphone-vs-Tablet-Usage-Differences
• http://www.gamesbrief.com/2012/09/arpdau/
• http://techcrunch.com/2012/06/13/the-1-grossing-game-on-android-and-ios-denas-rage-ofbahamut-has-almost-even-revenues-from-both/
• http://www.insidemobileapps.com/2011/11/16/a-thinking-ape-interview-kenshi-arasaki/
• http://www.gamesbrief.com/2010/06/whats-the-lifetime-value-of-a-social-game-player/
• http://blog.flurry.com/bid/67748/Consumers-Spend-Average-of-14-per-Transaction-in-iOS-and-Android-Freemium-Games
• http://www.quora.com/iOS-App-Store/What-percentage-of-users-rate-apps-on-iTunes
• http://gigaom.com/mobile/freemium-app-revenue-growth-leaves-premium-in-the-dust/
• http://www.appannie.com/blog/freemium-apps-ios-google-play-japan-china-leaders/
• http://techcrunch.com/2012/10/22/flurry-examines-app-loyalty-news-communication-apps-topcharts-personalization-apps-see-high-churn/

25장

• http://www.internetretailer.com/2012/05/03/why-google-converts-best-among-comparisonshopping-sites
• http://mashable.com/2012/09/11/google-shopping-to-switch-to-paid-model-in-october/
• http://www.sitepronews.com/2011/12/30/what-amazon-shows-us-about-achieving-higherconversion-rates/
• http://adage.com/article/digitalnext/content-shared-close-friends-influencers/233147/
• http://www.youtube.com/user/JustForLaughsTV

26장

• http://blog.kissmetrics.com/analytics-that-matter-to-facebook/
• http://tellemgrodypr.com/2012/04/04/how-popular-is-pinterest/
• http://www.stanford.edu/class/ee204/ProductMarketFit.html
• http://www.useit.com/alertbox/participation_inequality.html
• http://www.bbc.co.uk/blogs/bbcinternet/2012/05/bbc_online_briefing_spring_201_1.html
• http://www.reddit.com/r/AskReddit/comments/bg7b8/what_percentage_of_redditors_are_lurkers/
• http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1041261
• http://blog.yammer.com/blog/2011/07/your-community-hidden-treasure-lurking.html
• http://www.buzzfeed.com/reyhan/tech-confessional-the-googler-who-looks-at-the-wo

29장

• http://techcrunch.com/2012/11/09/notes-from-astartup-night-the-enterprise-can-be-as-boring-as-hell-but-the-whole-goddamn-thing-is-pavedwith-gold/
• http://bhorowitz.com/2010/11/15/meet-the-new-enterprise-customer-he%E2%80%99s-a-lot-likethe-old-enterprise-customer/
• http://techcrunch.com/2012/10/05/building-for-the-enterprise-the-zero-overhead-principle-2/
• http://spectrum.ieee.org/computing/software/why-software-fails/0
• http://www.zdnet.com/blog/projectfailures/cio-analysis-why-37-percent-of-projects-fail/12565
• http://en.wikipedia.org/wiki/Internet_of_Things
• http://article.joins.com/news/article/article.asp?total_id=625022&ctg=16
• http://www.infosecnews.org/hypermail/9905/1667.html
• http://hbswk.hbs.edu/item/6496.html
• http://faculty.som.yale.edu/ksudhir/papers/Customer%20Cost%20Based%20Pricing.pdf
• http://www.rallydev.com/community
• http://elsa.berkeley.edu/~mcfadden/charterday01/charterday_final.pdf
• http://blog.gardeviance.org/2011/03/ecosystem-wars.html

30장

• http://en.wikipedia.org/wiki/Skunkworks_project
• http://www.nytimes.com/2011/11/14/technology/at-google-x-a-top-secret-lab-dreaming-upthe-future.html?_r=2
• http://en.wikipedia.org/wiki/Daniel_McCallum
• http://beforeitsnews.com/banksters/2012/08/the-stanford-lectures-so-is-software-really-eatingthe-world-2431478.html
• http://www.lockheedmartin.com/us/aeronautics/skunkworks/14rules.html
• http://www.diffen.com/difference/Capex_vs_Opex
• http://www.cnn.com/books/news/9906/18/netscape/
• http://ross.typepad.com/blog/2005/10/turn_on_a_dime.html
• http://drive.google.com
• http://anders.com/cms/108
• http://scripting.com/1999/06/19.html
• http://www.npr.org/2012/03/21/148607182/fostering-creativity-and-imagination-in-theworkplace
• http://www.kinesisinc.com/business/how-spilt-coffee-created-a-billion-dollar-mop/
• http://www.dcontinuum.com/seoul/portfolio/11/89/
• http://www.fastcodesign.com/1671033/why-focus-groups-kill-innovation-from-the-designerbehind-swiffer
• http://www.dachisgroup.com/case-studies/become-the-doritos-guru/
• http://www.packagingdigest.com/article/517188-Doritos_black_and_white_bags_invite_consumers_to_vote_for_new_flavor.php
• http://thenextweb.com/ca/2011/02/05/online-campaign-asks-canadians-to-write-the-end-of-acommercial/
• http://www.beloblog.com/ProJo_Blogs/newsblog/archives/2008/02/swiffer_invento.html
• http://www.oldseadoos.com

31장

• http://www.accenture.com/us-en/outlook/Pages/outlook-journal-2011-edge-csuite-analytics.aspxOMTM